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University of Notre Dame

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iRubric: VCD 02 | Project 3 – Social Campaign Graphics rubric

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VCD 02 \| Project 3 – Social Campaign Graphics VCD 02 \| Project 3 – AIGA Voter Turnout Campaign What is a rubric? A rubric explains the criteria I use in assigning grades and serves as a guide to help you as you complete your projects. What constitutes “A” work? I have not specified what constitutes an “A” to help you focus on doing the best work that you can with out being preoccupied by whether or not you’ve done just enough to get the right letter grade. Design is a creative endeavor. Consequently, doing well depends on more than just fulfilling the bare minimum assignment requirements. Rubric Code: UXC33XB Ready to use Public Rubric Subject: Arts and Design Type: Project Grade Levels: Undergraduate

Project 2: Autobiography Descriptions The points listed in the left hand column are how many points each section is worth. Each column determines how much credit is achieved for each individual section. For example if the student achieves a Very Good in the Content section they have achieved 89% of the available 2 points (1.78 / 2 points).
	Exceptional \| A+ range 100 pts	Very Good \| B+ range 89 pts	Acceptable \| C range 75 pts	Unacceptable \| F range 50 pts
Content 2 pts	Exceptional \| A+ range	Very Good \| B+ range Demonstrates clear understanding of assignment Follows instructions as specified on assignment sheet	Acceptable \| C range Demonstrates basic understanding of assignment Generally follows instructions	Unacceptable \| F range Demonstrates vague understanding of assignment Fails to follow instructions
Part I: Research 4 pts	Exceptional \| A+ range	Very Good \| B+ range Research documentation clearly states for each graphic the following: – Target audience - Geographic Region - Key Issues & Messages - General Research notes included	Acceptable \| C range Research documentation only includes two of the following for each graphic: – Target audience – Geographic Region - Key Issues & Messages – General Research notes included	Unacceptable \| F range Research documentation is disjointed and doesn't include necessary information.
Part II: Sketches & Ideation 4 pts	Exceptional \| A+ range	Very Good \| B+ range Makes type and compositional choices that successfully convey design concepts and narrative Moodboards for all three graphics contain the requested materials and the inspiration is evident in all the thumbnail sketches At least 30 thumbnail sketches have been created with 10 for each social media graphic Clear message and concept conveyed in all sketches	Acceptable \| C range Makes type and compositional choices that adequately convey design concepts and narrative Moodboards only include three of the five requested materials and are some what evident in the thumbnail sketches Between 25–30 thumbnail sketches were created with less than 10 for each social media graphic Some what clear message and concept conveyed in most of the sketches	Unacceptable \| F range Makes type and compositional choices that are disjointed from intended message Moodboards only include one or two of the five requested materials and aren't evident in the thumbnail sketches Less than 25 thumbnail sketches were created with less than 10 for each social media graphic Unclear message and concept conveyed in majority of the sketches
Part III: Refined Sketches 4 pts	Exceptional \| A+ range	Very Good \| B+ range Six larger refined sketches were created with direct connections to the original 30 thumbnail sketches Visual hierarchy is clear and concise in both the typography and in the photos or illustrations. Majority of original mood board elements are still evident in the refined sketches.	Acceptable \| C range Six larger refined sketches were created with some connections to the original 30 thumbnail sketches Visual hierarchy is some what apparent in both the typography and in the photos or illustrations. Some of original mood board elements are still evident in the refined sketches.	Unacceptable \| F range Less than six larger refined sketches were created with few connections to the original 30 thumbnail sketches Visual hierarchy is not apparent in both the typography and in the photos or illustrations. Few if any of the original mood board elements are still evident in the refined sketches.
Part IV: Final Design 4 pts	Exceptional \| A+ range	Very Good \| B+ range Message is clear and concise. All three social media graphics follow the required dimensions and the name of the social media platform is included in the file names. Target audience and key messages are evident in the final design decisions. Includes a call to action or concise informative message in all three designs Choice of typefaces, color, pattern or texture, overall composition, illustration and/ or photos, coincide with the stated target audience and message.	Acceptable \| C range Message is some what clear, and concise. One of the three social media graphics doesn't follow the required dimensions and the name of the social media platform aren't included in the file names. Target audience and key messages are some what evident in the final design decisions. Includes one of the following: concise informative message or specific call to action in all three designs Choice of typefaces, color, pattern or texture, overall composition, illustration and/ or photos, mostly coincide with the stated target audience and message.	Unacceptable \| F range Message is not clear or concise. Three social media graphics aren't the desired sizes and the names of the social media platform aren't included in the file names. Target audience and key messages are not evident in the final design decisions. Doesn't include information that was requested in the graphics.
Deadlines 2 pts	Exceptional \| A+ range	Very Good \| B+ range Meets assignment deadlines Demonstrates solid evidence of design process and development Turns final deliverables in on time	Acceptable \| C range Generally meets assignment deadlines, does not always come to class prepared Demonstrates loose evidence of design process and development Turns final deliverables in on time	Unacceptable \| F range Does not meet assignment deadlines Demonstrates little to no evidence of design process and development Turns final deliverables in after class has started on day assignment is due

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