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iRubric: VCD 02 | Project 1 – Letterforms rubric
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VCD 02 | Project 1 – Letterforms
What is a rubric? A rubric explains the criteria I use in assigning grades and serves as a guide to help you as you complete your projects. What constitutes “A” work? I have not specified what constitutes an “A” to help you focus on doing the best work that you can with out being preoccupied by whether or not you’ve done just enough to get the right letter grade. Design is a creative endeavor. Consequently, doing well depends on more than just fulfilling the bare minimum assignment requirements.
Rubric Code:
TXB23XA
Ready to use
Public Rubric
Subject:
Arts and Design
Type:
Project
Grade Levels:
Undergraduate
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Project 1: Letterforms
Descriptions
The points listed in the left hand column are how many points each section is worth.
Each column determines how much credit is achieved for each individual section. For example if the student achieves a Very Good in the Content section they have achieved 89% of the available 2 points (1.78 / 2 points).
Exceptional | A+ range
100 pts
Very Good | B+ range
89 pts
Acceptable | C range
76 pts
Unacceptable | F range
59 pts
Content
2 pts
Exceptional | A+ range
Very Good | B+ range
Demonstrates clear understanding of assignment
Follows instructions as specified on assignment sheet
Acceptable | C range
Demonstrates basic understanding of assignment
Generally follows instructions
Unacceptable | F range
Demonstrates vague understanding of assignment
Fails to follow instructions
Part I: Sketches
4 pts
Exceptional | A+ range
Very Good | B+ range
Demonstrates ability to get ideas down on paper, however loosely communicated.
Demonstrates ability to develop a variety of successful, visually strong letter/number combinations.
Completes 50
required sketches.
Acceptable | C range
Demonstrates ability to get ideas down on paper, however loosely communicated.
Demonstrates ability to develop a variety of letter/number combinations.
Completes 50
required sketches.
Unacceptable | F range
Demonstrates inability to get ideas down on paper, however loosely communicated.
Demonstrates inability to develop a range of letter/number combinations.
Completes fewer than
50 sketches.
Part II: Series of Three Designs
4 pts
Exceptional | A+ range
Very Good | B+ range
Utilizes shapes of letters and numbers to achieve varied compositions that show strong balance between positive and negative forms.
Individual numbers/letters are easily identifiable within each composition.
Develops designs clearly reflecting characteristics of successful symbols (easy identification, close gestalt, flow, reduction, etc.)
Acceptable | C range
Utilizes shapes of letters and numbers to achieve a range of compositions; positive and negative forms are somewhat balanced.
Numbers/ letters are not consistently identifiable within each composition.
Designs reflect 2–3 characteristics of successful symbols (positive association, close gestalt, flow, reduction, etc.)
Unacceptable | F range
Utilizes shapes of letters and numbers to achieve design solutions; compositions consistently lack balance between positive and negative forms.
Numbers/letters are unidentifiable within each composition.
Designs lack characteristics of successful symbols (easy identification, close gestalt, flow, reduction, etc.)
Part III: Final Digital Composition
4 pts
Exceptional | A+ range
Very Good | B+ range
Utilizes shapes of one letter and one number to achieve visually successful design solution; design reflects strong balance between positive and negative forms, and individual number/letter are easily identifiable
Develops composition clearly reflecting characteristics of successful symbols (easy identification, close gestalt, flow, reduction, etc.)
Initial sketches/ideas evident in final digital composition
Acceptable | C range
Utilizes shapes of one letter and one number to achieve a resolved design solution; positive and negative forms are somewhat balanced; number/letter are relatively identifiable
Develops composition reflecting 2–3 characteristics of successful symbols (easy identification, close gestalt, flow, reduction, etc.)
Initial sketches/ideas evident in final digital composition
Unacceptable | F range
Utilizes one letter and one number to achieve design solution; positive and negative forms lack balance; number/letter are difficult to distinguish
Develops composition lacking characteristics of successful symbols (easy identification, close gestalt, flow, reduction, etc.)
Final design disconnected from initial sketches/ideas
Craft/Format
3 pts
Exceptional | A+ range
Very Good | B+ range
Meticulously and accurately renders letterforms by hand; nuances of individual forms clearly communicated
Securely mounts images to boards
Evenly and cleanly trims boards and veils; boards are correct dimensions
Presents boards/tracing paper veils that are free of sticky glue spots, eraser marks, etc.
Acceptable | C range
Renders letterforms by hand; nuances of some forms lost in rendering
Mounts images to boards; edges of images aren’t securely glued down
Trims boards to correct dimensions
Presents boards/tracing paper veils with a few sticky glue spots, eraser marks, etc.
Unacceptable | F range
Renders letterforms by hand; nuances of letterforms lost in rendering
Loosely mounts images to boards; images easily peel of off boards
Trims boards to incorrect dimensions
Presents boards/tracing paper veils with numerous sticky glue spots, eraser marks, etc.
Deadlines
3 pts
Exceptional | A+ range
Very Good | B+ range
Meets assignment deadlines
Demonstrates solid evidence of design process and development
Turns final deliverables
in on time
Acceptable | C range
Generally meets assignment deadlines, does not always come to class prepared
Demonstrates loose evidence of design process and development
Turns final deliverables
in on time
Unacceptable | F range
Does not meet
assignment deadlines
Demonstrates little to no evidence of design process and development
Turns final deliverables in after class has started on day assignment is due
Subjects:
Arts and Design
Types:
Project
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