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iRubric: VCD 02 | Project 4 – Type Specimen Booklet rubric

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VCD 02 \| Project 4 – Type Specimen Booklet VCD 02 \| Project 3 – AIGA Voter Turnout Campaign What is a rubric? A rubric explains the criteria I use in assigning grades and serves as a guide to help you as you complete your projects. What constitutes “A” work? I have not specified what constitutes an “A” to help you focus on doing the best work that you can with out being preoccupied by whether or not you’ve done just enough to get the right letter grade. Design is a creative endeavor. Consequently, doing well depends on more than just fulfilling the bare minimum assignment requirements. Rubric Code: QXB8AAB Ready to use Public Rubric Subject: Arts and Design Type: Project Grade Levels: Undergraduate

Project 4: Type Specimen Booklet Descriptions
	Exceptional \| A+ range 4 pts	Very Good \| B+ range 3.56 pts	Acceptable \| C range 3.04 pts	Unacceptable \| F range 0 pts
Content 3 pts	Exceptional \| A+ range	Very Good \| B+ range Demonstrates clear understanding of assignment Follows instructions as specified on assignment sheet	Acceptable \| C range Demonstrates basic understanding of assignment Generally follows instructions	Unacceptable \| F range Demonstrates vague understanding of assignment Fails to follow instructions
Part I & 2: Research & Paper 20 pts	Exceptional \| A+ range	Very Good \| B+ range Minimum of 5 sources, 3 of which are from non-online sources 300–500 word count Paper is well structured and contains all the information about their typeface that is requested in the assignment sheet All sources are correctly cited in MLA format Free of spelling & grammar errors	Acceptable \| C range Utilizes minimum of five sources, all of which are from online sources +/– 300-500 word count Paper is adequately structured and contains some of the information about their typeface that is requested in the assignment sheet Some sources are correctly cited in text and in the works cited using MLA format while others are not. A few spelling and grammar errors present	Unacceptable \| F range Utilizes fewer than five sources Word count is significantly less than 300 words or more than 500 words. Paper is not well structured and doesn't include the requested information. Does not reference sources in the written content Numerous spelling and grammar errors Exceptions regarding sources and citations were not approved ahead of time by instructor, depending on the typeface being researched and nature of the b
Part 3: Sketches 10 pts	Exceptional \| A+ range	Very Good \| B+ range Demonstrates ability to get ideas down on paper, however loosely communicated Develops sketches that successfully convey initial concepts Sketches reflect unique characteristics of selected typeface	Acceptable \| C range Demonstrates ability to get ideas down on paper, however loosely communicated Develops sketches that more or less convey initial concepts Sketches reflect unique characteristics of selected typeface	Unacceptable \| F range Demonstrates inability to get ideas down on paper, however loosely communicated Fails to develop sketches that convey initial concepts Concepts and type selection are incongruous
Part 4: Design 10 pts	Exceptional \| A+ range	Very Good \| B+ range Demonstrates development of cohesive design concept and aesthetic Makes type and compositional choices that successfully convey design concept Develops compositions reflecting balance, hierarchy, and scale Demonstrates ability to successfully utilize/activate space on page spreads; designs show visual balance and pacing Type is properly kerned	Acceptable \| C range Makes type and compositional choices that adequately convey design concept Demonstrates some level of consistent design aesthetic Develops composition reflecting balance, hierarchy, and scale Demonstrates visual balance and pacing in designs Kerning is inconsistent	Unacceptable \| F range Makes type and compositional choices that are disjointed from intended message of design concept Design concept and aesthetic are not communicated clearly Composition lacks balance, hierarchy, and consideration of scale Type has not been kerned
Part 5: Craft/Format 4 pts	Exceptional \| A+ range	Very Good \| B+ range Presents books that are well-constructed Binding method holds together regardless of book format Presents books that are free of peeling paper, sticky glue spots, etc.	Acceptable \| C range Presents books that generally hold together, though not consistently well-constructed Presents books that show signs of peeling paper, sticky glue spots, etc.	Unacceptable \| F range Presents poorly constructed books Presents books with peeling paper, numerous sticky glue spots, etc.
Deadlines 2 pts	Exceptional \| A+ range	Very Good \| B+ range Meets assignment deadlines Demonstrates solid evidence of design process and development Turns final deliverables in on time	Acceptable \| C range Generally meets assignment deadlines, does not always come to class prepared Demonstrates loose evidence of design process and development Turns final deliverables in on time	Unacceptable \| F range Does not meet assignment deadlines Demonstrates little to no evidence of design process and development Turns final deliverables in after class has started on day assignment is due

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Arts and Design

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Project

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