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iRubric: Digital Marketing Plan Mid-Term Paper rubric

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Digital Marketing Plan Mid-Term Paper Digital Marketing Plan Paper Rubric Code: Q2X6284 Ready to use Public Rubric Subject: Business Type: Exam Grade Levels: Undergraduate, Graduate

Digital Marketing Strategy Components Descriptions SOSTAC Planning Framework Digital Devices, Platforms, Media, Data & Technology RACE
	Missing 0 pts	Poor 10 pts	Good 12.5 pts	Very Good 14 pts	Truly Exceptional 15 pts
Situation Where are we now? Customers, Market, Competitors, SWOT Analysis	Missing Topic not mentioned	Poor While acceptable, work falls short of meeting basic standards of the learning objective.	Good Acceptable work that meets the basic standards of the learning objective.	Very Good Solid Work. Student clearly understands the topic and it's application in this use case.	Truly Exceptional Work meets or exceeds the highest expectations for the course.
Objectives Where do we want to be? Goals KPIs 5Ss	Missing Topic not mentioned	Poor While acceptable, work falls short of meeting basic standards of the learning objective.	Good Acceptable work that meets the basic standards of the learning objective.	Very Good Solid Work. Student clearly understands the topic and it's application in this use case.	Truly Exceptional Work meets or exceeds the highest expectations for the course.
Strategy How are you going to achieve the goals? Target Audience Positioning (including Messaging Hierarchy) Content & Engagement Strategy	Missing Topic not mentioned	Poor While acceptable, work falls short of meeting basic standards of the learning objective.	Good Acceptable work that meets the basic standards of the learning objective.	Very Good Solid Work. Student clearly understands the topic and it's application in this use case.	Truly Exceptional Work meets or exceeds the highest expectations for the course.
Tactics (This should roll up to the Strategy!) Online Branding Digital Marketing Mix High Level Marketing Calendar	Missing Topic not mentioned	Poor While acceptable, work falls short of meeting basic standards of the learning objective.	Good Acceptable work that meets the basic standards of the learning objective.	Very Good Solid Work. Student clearly understands the topic and it's application in this use case.	Truly Exceptional Work meets or exceeds the highest expectations for the course.
Digital Technology	Missing Topic not mentioned	Poor While acceptable, work falls short of meeting basic standards of the learning objective.	Good Acceptable work that meets the basic standards of the learning objective.	Very Good Solid Work. Student clearly understands the topic and it's application in this use case.	Truly Exceptional Work meets or exceeds the highest expectations for the course.
Digital Customer Experience	Missing Topic not mentioned	Poor While acceptable, work falls short of meeting basic standards of the learning objective.	Good Acceptable work that meets the basic standards of the learning objective.	Very Good Solid Work. Student clearly understands the topic and it's application in this use case.	Truly Exceptional Work meets or exceeds the highest expectations for the course.
Business Communication
	Poor 6 pts	Fair 7 pts	Good 8 pts	Very Good 9 pts	Excellent 10 pts
Executive Summary A page succinctly covering the key points	Poor Minimally Passing	Fair Acceptable Work. Falls short of meeting basic standards	Good Solid Work. 3-5 mistakes	Very Good Superior Work. One or two mistakes.	Excellent Work meets or exceeds the highest expectations for the course.

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Business

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Exam

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