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iRubric: MKTG201 Final Paper Spring2020 rubric

iRubric: MKTG201 Final Paper Spring2020 rubric


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MKTG201 Final Paper Spring2020 
Marketing Execution Evaluation
Purpose:  Using concepts taught in class, evaluate how your selected company has responded to the COVID19 pandemic with marketing to impact The Mendoza College of Business Three C's.
Rubric Code: P2X2C3W
Ready to use
Public Rubric
Subject: Business  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric Marketing Final Exam Written Portion
  Outstanding

100 pts

Very Good

88 pts

Good

80 pts

Acceptable

75 pts

Minimally Passing Work

65 pts

Business Communication
Construction of Point of View
10 %

Outstanding

Meets or exceeds the highest expectations for the course. Provides well-organized structure, excellent, engaging writing and clear articulation of themes.
Very Good

Superior work in most areas. Reasonably well-organized and structured; writing is clear and articulate, but not necessarily engaging.
Good

More than acceptable, but falls short of solid work. Structure is somewhat random and lacks cohesion.
Acceptable

Work meets most of the basic standards in several areas. Structure is deficient and communication is difficult, but not impossible, to follow.
Minimally Passing Work

Work just over the threshold of acceptability. No sense of theme or discernible structure; writing style is completely random and impossible to follow.
Evaluation of response using Mendoza Three C's
5 %

Outstanding

Meets or exceeds the highest expectations for the course. Applies all three Mendoza C's and explained in a developed & succinct way.
Very Good

Superior work in most areas. Applies all three Mendoza C's in a developed way.
Good

More than acceptable, but falls short of solid work. Somewhat developed application to all three Mendoza C's.
Acceptable

A basic application of two Mendoza C's is articulated.
Minimally Passing Work

A basic application of one Mendoza C is present.
Grammar, Spelling & Punctuation
5 %

Outstanding

No grammatical, spelling or punctuation errors; student uses transition words and other communication strategies to express ideas; written communication is clear & accurate.
Very Good

One or two grammatical, spelling or punctuation errors; student uses some, but ideally should have used more transition words to link ideas; some errors in sentence structure, but written communication is still understandable and does not obscure comprehension.
Good

Multiple errors in grammar, spelling or punctuation; fundamental errors that obscure comprehensibility of the communication. Minimal use of transition words to link ideas.
Acceptable

Multiple fundamental errors. No use of transition words to link ideas. Little effort, but still comprehensible.
Minimally Passing Work

Many grammar, spelling & punctuation errors; no transition words; little effort rendering communication incomprehensible.
Timeliness
10 %

Outstanding

Submitted on time.
Very Good

N/A
Good

N/A
Acceptable

Submitted < 1 hour late.
Minimally Passing Work

Submitted a day late.
Approach
Specificity
20 %

Outstanding

Specific examples are explained and well developed and detailed; no factual errors.
Very Good

Topic is well-developed with sufficient detail to support ideas; little or no factual errors.
Good

Topic is presented with some details, but lacks development.
Acceptable

Topic is presented with one or two specifics.
Minimally Passing Work

Topic is presented with little to no detail.
Use concepts taught in class
25 %

Outstanding

Topic is well developed and detailed; no factual errors; topic's pertinence to a wide variety of course material and themes is clearly articulated.
Very Good

Topic is well developed and detailed; no factual errors; topic's pertinence to a few marketing principles or theories is clearly articulated.
Good

Topic is somewhat developed and detailed; no factual errors; topic's pertinence to a one or two marketing principles or theories is clearly articulated.
Acceptable

Mentions one relevant marketing concept taught in class.
Minimally Passing Work

Serious omissions of even the most basic marketing theory.
Use of rationale to support
25 %

Outstanding

Meets or exceeds the highest expectations for the course. Adapts and applies a deep understanding of multiple marketing theories to the Mendoza Three C's explained in a succinct way.
Very Good

Superior work in most areas. Reasonably well-developed and succinct use of rationale, but a deep understanding of marketing principles or and concepts applied to the Mendoza Three C's is not always obvious.
Good

More than acceptable, but falls short of solid work. Somewhat developed, but not succinct use of rationale; an understanding of marketing principles and concepts is articulated and applied to the Mendoza Three C's.
Acceptable

Work meets most of the basic standards in several areas. Rationale is underdeveloped and difficult, but not impossible, to follow. A basic understanding of at least one marketing concept is articulated and applied applied to the Mendoza Three C's.
Minimally Passing Work

No relevant rationale, or no rationale at all. A basic understanding of at least one marketing concept is present applied to the Mendoza Three C's.






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