Skip to main content
iRubric: Group Presentation Evaluation rubric

iRubric: Group Presentation Evaluation rubric


edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
Group Presentation Evaluation 
Marketing Execution Evaluation
Purpose:  Evaluate another company’s marketing using the Mendoza 3C's, thinking critically and using concepts taught in class.
Rubric Code: N2X284X
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: Undergraduate, Graduate

Powered by iRubric Digital Marketing Final Presentation
  Outstanding

100 pts

Very Good

88 pts

Good

80 pts

Acceptable

75 pts

Minimally Passing Work

65 pts

Business Communication
Construction of Point of View
10 %

Outstanding

Meets or exceeds the highest expectations for the course. Provides well-organized structure, excellent, engaging slides and clear articulation of themes.
Very Good

Superior work in most areas. Reasonably well-organized and structured; slides are clear and articulate, but not necessarily engaging.
Good

More than acceptable, but falls short of solid work. Slide & presentation structure is somewhat random and lacks cohesion.
Acceptable

Work meets most of the basic standards in several areas. Slide & presentation structure is deficient and communication is difficult, but not impossible, to follow.
Minimally Passing Work

Work just over the threshold of acceptability. No sense of theme or discernible structure; presentation is completely random and impossible to follow.
Delivery & Enthusiasm
5 %

Outstanding

Outstanding planning and delivery between the verbal & visual delivery of the presentation. Students are articulate, relaxed, yet enthusiastic, self-confident and highly engaging.
Very Good

Students display relaxed, self-confident nature about selves. Demonstrate enthusiasm during presentation
Good

Students are mostly relaxed and occasionally exhibit enthusiasm during presentation
Acceptable

Students display mild tension, have trouble recovering from mistakes, or show little interest in topic.
Minimally Passing Work

Tension and nervousness is obvious or students show no interest in topic presented.
Grammar, Spelling & Punctuation
5 %

Outstanding

No grammatical, spelling or punctuation errors; students use transition words and other communication strategies to express ideas; verbal & written communication is clear & accurate.
Very Good

One or two grammatical, spelling or punctuation errors; students use some, but ideally should have used more transition words to link ideas; some errors in sentence structure, but verbal & written communication is still understandable and does not obscure comprehension.
Good

Multiple errors in grammar, spelling or punctuation; fundamental errors that obscure comprehensibility of the communication. Minimal use of transition words to link ideas.
Acceptable

Multiple fundamental errors. No use of transition words to link ideas. Little effort, but still comprehensible.
Minimally Passing Work

Many grammar, spelling & punctuation errors; no transition words; little effort rendering communication incomprehensible.
Timeliness
10 %

Outstanding

Submitted on time.
Very Good

Submitted < 1 hour late.
Good

Submitted a day late.
Acceptable

Submitted 2-3 days late.
Minimally Passing Work

Submitted more than three days late.
Content
Specificity
20 %

Outstanding

Specific examples are explained and well developed and detailed; no factual errors.
Very Good

Topic is well-developed with sufficient detail to support ideas; little or no factual errors.
Good

Topic is presented with some details, but lacks development.
Acceptable

Topic is presented with one or two specifics.
Minimally Passing Work

Topic is presented with little to no detail.
Use concepts taught in class
25 %

Outstanding

Topic is well developed and detailed; no factual errors; topic's pertinence to a wide variety of course material and digital marketing themes is clearly articulated.
Very Good

Topic is well developed and detailed; no factual errors; topic's pertinence to a few digital marketing principles or theories is clearly articulated.
Good

Topic is somewhat developed and detailed; no factual errors; topic's pertinence to a one or two digital marketing principles or theories is clearly articulated.
Acceptable

Mentions one relevant digital marketing concept taught in class.
Minimally Passing Work

Serious omissions of even the most basic digital marketing theory.
Evaluation of response using Mendoza 3 C's
25 %

Outstanding

Meets or exceeds the highest expectations for the course. Adapts and applies a deep understanding of multiple digital marketing theories applied to all three Mendoza C's and explained in a succinct way.
Very Good

Superior work in most areas. Reasonably well-developed and succinct use of rationale, but a deep understanding of digital marketing principles or concepts applied to all three Mendoza C's is not always obvious.
Good

More than acceptable, but falls short of solid work. Somewhat developed application to all three Mendoza C's, but not succinct use of rationale; an understanding of digital marketing principles and concepts is articulated.
Acceptable

Work meets most of the basic standards in several areas. Rationale is underdeveloped and difficult, but not impossible, to follow. A basic application to two Mendoza C's is articulated.
Minimally Passing Work

No relevant rationale, or no rationale at all. A basic understanding of at least one digital marketing concept is present and applied to one of the Mendoza 3 C's.






Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


iRubric and RCampus are Trademarks of Reazon Systems, Inc.
Copyright (C) Reazon Systems Inc. All Rights Reserved

n178