iRubric: DM: Project 1 Report rubric

The report is not clear and the narrative lacks cohesion, such that the reader struggles to comprehend the text and main takeaways. A poor report may not adhere to the strict formatting requirements or have an abundance of mistakes.

The report is not clear and the narrative lacks cohesion, but the reader is still able to comprehend the text and main takeaways. A competent report may not adhere to the strict formatting requirements or have an abundance of mistakes.

The report is clear and the narrative walks the reader through the concept development process and decision making, but the writing is not engaging or polished or contains mistakes (hard to read figures, etc.).

The report is clear, the narrative walks the reader through the concept development process and decision making, and the writing is engaging and polished and free from mistakes.

The presentation of the process is wholly unclear, and the reader did not understand how the selected concept was justified.

The presentation of the design lacks sufficient information about a systematic process such that the reader has serious questions about the quality of the selected concept.

The presentation of the design offers insights into a systematic concept development process (generation and selection) but insufficient information is provided such that minor questions on the process persist.

The presentation of the concept generation and selection clearly articulates a systematic approach to the process that went beyond simple intuitive design.