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iRubric: VCD 06 | Project 4 – Motivate & Persuade rubric

iRubric: VCD 06 | Project 4 – Motivate & Persuade rubric


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VCD 06 | Project 4 – Motivate & Persuade 
VCD 06 | Project 3 – Kinetic Typography Event Promo
What is a rubric? A rubric explains the criteria I use in assigning grades and serves as a guide to help you as you complete your projects. What constitutes “A” work? I have not specified what constitutes an “A” to help you focus on doing the best work that you can with out being preoccupied by whether or not you’ve done just enough to get the right letter grade. Design is a creative endeavor. Consequently, doing well depends on more than just fulfilling the bare minimum assignment requirements.
Rubric Code: HXC793C
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Project 4: Motivate & Persuade
The points listed in the left hand column are how many points each section is worth.

Each column determines how much credit is achieved for each individual section. For example if the student achieves a Very Good in the Content section they have achieved 89% of the available 2 points (1.78 / 2 points).
  Exceptional | A+ range

100 pts

Very Good | B+ range

89 pts

Acceptable | C range

75 pts

Unacceptable | F range

50 pts

Content
4 pts

Exceptional | A+ range
Very Good | B+ range

Demonstrates clear understanding of assignment

Follows instructions as specified on assignment sheet
Acceptable | C range

Demonstrates basic understanding of assignment

Generally follows instructions
Unacceptable | F range

Demonstrates vague understanding of assignment

Fails to follow instructions
Part I & II: Sketching & Ideation
8 pts

Exceptional | A+ range
Very Good | B+ range

Demonstrates ability to get ideas down on paper, with a high level of refinement in the sketches.

Develops sketches that successfully convey initial concepts

Includes all process documentation (mood boards, .pdfs of sketches, style frames, and links to inspiration)
Acceptable | C range

Demonstrates ability to get ideas down on paper, however loosely communicated

Develops sketches that more or less convey initial concepts

Includes two of the following types of process documentation: – mood boards
– sketches
– style frames
– links to inspiration
Unacceptable | F range

Demonstrates inability to get ideas down on paper, however loosely communicated

Fails to develop sketches that convey initial concepts

Fails to include any of the following types of process documentation: – mood boards
– sketches
– style frames
– links to inspiration
Part III: Annotated Storyboards
8 pts

Exceptional | A+ range
Very Good | B+ range

Story boards are clearly annotated with all of the following information:
– time stamp
– vector and images in the frame
– arrows or icons communicating movement of characters and transitions
– notes regarding movement, sound, and time for the piece

Annotated storyboards clearly and successfully convey the narrative/story for the piece

All frames that are needed to communicate transitions and the entire story are included.
Acceptable | C range

Story boards are some what annotated with two of the following pieces of information:
– time stamp
– vector and images in the frame
– arrows or icons communicating movement of characters and transitions
– notes regarding movement, sound, and time for the piece

Annotated storyboards some what convey the narrative/story for the piece

Majority of frames to communicate transitions and the story are included but are missing a few key frames.
Unacceptable | F range

Fails to turn in story boards or the story boards that are turned in only include one of the following pieces of information:
– time stamp
– vector and images in the frame
– arrows or icons communicating movement of characters and transitions
– notes regarding movement, sound, and time for the piece

Annotated storyboards do not convey the narrative/story for the piece
Part IV: Sound
6 pts

Exceptional | A+ range
Very Good | B+ range

Music, voice over, and sound effects combined nicely to create a soundtrack that successfully adds to the mood and tone of the piece.

Rhythm and pacing in the audio is consistently synced with the rhythm and pacing of the animation.

Music and any sound effects are primarily instrumental and come from creative commons sources.

Voice over is well recorded with no reverb or other sounds of poor recording equipment.

The designed audio sound scape adds to the success of the overall piece.
Acceptable | C range

Music, sound effects, and voice over are combined to create a soundtrack that somewhat adds to the mood and tone of the piece.

Rhythm and pacing in the audio is some what synced with the rhythm and pacing of the animation.

Music and sound effects are primarily vocal and comes from creative commons sources.

Voice over is averagely recorded with one or two areas of poor audio quality.

The designed audio sound scape is distracting at some points in the animation.
Unacceptable | F range

Music, sound effects, and voice over are combined to create a soundtrack that doesn't add to the mood and tone of the piece.

Rhythm and pacing in the audio is not synced with the rhythm and pacing of the animation.

Music and sound effects are primarily vocal and comes from non-creative commons sources.

Voice over is poorly recorded with multiple areas of poor audio quality.

The designed audio sound scape distracts the viewer or is disconnected from the messaging.
Part V: Animation
10 pts

Exceptional | A+ range
Very Good | B+ range

Movement of typography and other elements accurately conveys the tone and mood of the overall piece.

Overall piece is very cohesive with no continuity issues.

Animation length is between 30-60 seconds.

Color palette is connected to the message, mood, and tone of the piece.

All information and written content is on screen long enough for viewers to internalize the information.
Acceptable | C range

Movement of typography and other elements some what conveys the tone and mood of the overall piece.

Overall piece is somewhat cohesive with a few continuity issues.

Animation length is 5 seconds shorter or longer than the requested length

Color palette is somewhat connected to the message, mood, and tone of the piece.

A few occasions (1-2 times) where the information and written content isn't on screen long enough for viewers to internalize the information.
Unacceptable | F range

Movement of typography and other elements doesn't convey tone and mood of the piece.

Overall piece contains numerous continuity issues between scenes.

Animation length is at least 10 seconds shorter or longer than the requested length.

Color palette is disconnected from the message, mood, and tone of the piece.

Numerous occasions (3+ times) where the information and written content isn't on screen long enough for viewers to internalize the information.
Deadlines
4 pts

Exceptional | A+ range
Very Good | B+ range

Meets assignment deadlines

Demonstrates solid evidence of design process and development

Turns final deliverables
in on time
Acceptable | C range

Generally meets assignment deadlines, does not always come to class prepared

Demonstrates loose evidence of design process and development

Turns final deliverables
in on time
Unacceptable | F range

Does not meet
assignment deadlines

Demonstrates little to no evidence of design process and development

Turns final deliverables in after class has started on day assignment is due





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