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iRubric: VCD 06 | Project 3 – Kinetic Typography Event Promo rubric


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VCD 06 | Project 3 – Kinetic Typography Event Promo 
VCD 06 | Project 2 – Animated Antonyms
What is a rubric? A rubric explains the criteria I use in assigning grades and serves as a guide to help you as you complete your projects. What constitutes “A” work? I have not specified what constitutes an “A” to help you focus on doing the best work that you can with out being preoccupied by whether or not you’ve done just enough to get the right letter grade. Design is a creative endeavor. Consequently, doing well depends on more than just fulfilling the bare minimum assignment requirements.
Rubric Code: HXC6256
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Project 3: Kinetic Typography Event
The points listed in the left hand column are how many points each section is worth.

Each column determines how much credit is achieved for each individual section. For example if the student achieves a Very Good in the Content section they have achieved 89% of the available 2 points (1.78 / 2 points).
  Exceptional | A+ range

100 pts

Very Good | B+ range

89 pts

Acceptable | C range

75 pts

Unacceptable | F range

50 pts

Content
2 pts

Exceptional | A+ range
Very Good | B+ range

Demonstrates clear understanding of assignment

Follows instructions as specified on assignment sheet
Acceptable | C range

Demonstrates basic understanding of assignment

Generally follows instructions
Unacceptable | F range

Demonstrates vague understanding of assignment

Fails to follow instructions
Part I & II: Sketching & Ideation
4 pts

Exceptional | A+ range
Very Good | B+ range

Demonstrates ability to get ideas down on paper, with a high level of refinement in the sketches.

Develops sketches that successfully convey initial concepts

Includes all process documentation (mood boards, .pdfs of sketches, style frames, and links to inspiration)
Acceptable | C range

Demonstrates ability to get ideas down on paper, however loosely communicated

Develops sketches that more or less convey initial concepts

Includes two of the following types of process documentation: – mood boards
– sketches
– style frames
– links to inspiration
Unacceptable | F range

Demonstrates inability to get ideas down on paper, however loosely communicated

Fails to develop sketches that convey initial concepts

Fails to include any of the following types of process documentation: – mood boards
– sketches
– style frames
– links to inspiration
Part III: Annotated Storyboards
4 pts

Exceptional | A+ range
Very Good | B+ range

Story boards are clearly annotated with all of the following information:
– time stamp
– vector and images in the frame
– arrows or icons communicating movement of characters and transitions
– notes regarding movement, sound, and time for the piece

Annotated storyboards clearly and successfully convey the narrative/story for the piece

All frames that are needed to communicate transitions and the entire story are included.
Acceptable | C range

Story boards are some what annotated with two of the following pieces of information:
– time stamp
– vector and images in the frame
– arrows or icons communicating movement of characters and transitions
– notes regarding movement, sound, and time for the piece

Annotated storyboards some what convey the narrative/story for the piece

Majority of frames to communicate transitions and the story are included but are missing a few key frames.
Unacceptable | F range

Fails to turn in story boards or the story boards that are turned in only include one of the following pieces of information:
– time stamp
– vector and images in the frame
– arrows or icons communicating movement of characters and transitions
– notes regarding movement, sound, and time for the piece

Annotated storyboards do not convey the narrative/story for the piece
Part IV: Sound
3 pts

Exceptional | A+ range
Very Good | B+ range

Music and sound effects combined nicely to create a soundtrack that successfully conveys the mood and atmosphere of the event.

Rhythm and pacing in the audio is consistently synced with the rhythm and pacing of the animation.

Music selection is primarily instrumental and comes from creative commons sources.

Music and sound scape add to the success of the overall piece.
Acceptable | C range

Music and sound effects combined to create a soundtrack that somewhat conveys the mood and atmosphere of the event.

Rhythm and pacing in the audio is some what synced with the rhythm and pacing of the animation.

Music selection is primarily vocal and comes from creative commons sources.

Music and sound scape is distracting at times.
Unacceptable | F range

Music and sound effects combined to create a soundtrack that doesn't conveys the mood and atmosphere of the event.

Rhythm and pacing in the audio is not synced with the rhythm and pacing of the animation.

Music selection is primarily vocal and comes from non-creative commons sources.

Music and sound scape distracts the viewer or is disconnected from the messaging.
Part V: Animation
5 pts

Exceptional | A+ range
Very Good | B+ range

Movement of typography and other elements accurately conveys the theme, tone, mood, and style of the event.

Only one or two typefaces used for the piece.

Overall piece is very cohesive with no continuity issues.

Animation length is at least 01:30 long

Color palette contains four colors or less and only tints and shades of those colors (excluding black and white)

All information and written content is on screen long enough for viewers to internalize the information.
Acceptable | C range

Movement of typography and other elements some what conveys the theme, tone, mood, and style of the event.

More than two typefaces used for
the piece.

Overall piece is somewhat cohesive with a few continuity issues.

Animation length is 5 seconds shorter than the requested length

Color palette contains five or six colors (excluding black and white)

A few occasions (1-2 times) where the information and written content isn't on screen long enough for viewers to internalize the information.
Unacceptable | F range

Movement of typography and other elements doesn't convey the theme, tone, mood, and style of the event.

More than three typefaces used for
the piece.

Overall piece contains numerous continuity issues between scenes.

Animation length is at least 10 seconds shorter than the requested length

Color palette contains more than six colors (excluding black and white)

Numerous occasions (3+ times) where the information and written content isn't on screen long enough for viewers to internalize the information.
Deadlines
2 pts

Exceptional | A+ range
Very Good | B+ range

Meets assignment deadlines

Demonstrates solid evidence of design process and development

Turns final deliverables
in on time
Acceptable | C range

Generally meets assignment deadlines, does not always come to class prepared

Demonstrates loose evidence of design process and development

Turns final deliverables
in on time
Unacceptable | F range

Does not meet
assignment deadlines

Demonstrates little to no evidence of design process and development

Turns final deliverables in after class has started on day assignment is due





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