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iRubric: Photo Essay Rubric


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Photo Essay Rubric 
Rubric Code: DXBX97B
Ready to use
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric Photo Essay
  No Credit

0 pts

Below Expectation

14 pts

Fair

16 pts

Good

18 pts

Excellent

20 pts

Focus/Audience

No Credit

The essay shows little to no focus on a specific story/theme/idea. The essay does not seem to engage a local audience. Essay does not meet the minimum requirements of the assignment.
Below Expectation

The essay demonstrates limited effort to engage a purpose for a local audience, though that purpose may not be clearly articulated or sustained throughout the essay. The essay's purpose appears scattered, inconsistent, or unaware of audience needs/expectations.
Fair

The essay demonstrates an average effort to establish a purpose, though that purpose may not strike readers as fresh, surprising, or new. The essay includes sufficient text and captions with photos to help frame the images and sustain the focus, though at times the focus may seem to drift slightly. The essay demonstrates a basic awareness of a local audience, though the essay may not fully convey the relevance of the essay's story to that audience.
Good

The essay demonstrates a strong effort to establish a clear purpose, conveying a sense for what perspective the essay offers a local audience. Text and captions are included to frame the audience's reading of the images in light of the essay's purpose, with perhaps only one or two disconnected moments. The essay shows strong awareness of a local audience and offers a story of interest and relevance to that audience, though perhaps the relevance could at times be more powerfully conveyed.
Excellent

The essay demonstrates a clear, vivid, and well-articulated purpose, which is established in an introductory paragraph and sustained throughout the essay. The focus is fresh and exciting, offering a new perspective to an existing understanding. Appropriate text and captions are included to help frame the audience's reading of the images in light of the essay's purpose. The essay demonstrates exceptional awareness of a local audience and offers a story/topic of relevance to that audience.
Arrangement/Design

No Credit

The essay shows little to no effort to arrange the material logically for the benefit of readers. Few design elements or attention to image composition are offered to enhance the viewers' experience. The essay is disorganized or scattered.
Below Expectation

The essay demonstrates limited effort to arrange the material logically, though the organization strategy may not be effective, or may confuse readers. Some design elements and composition principles are included, though those elements may be distracting, confusing, or ineffective.
Fair

The essay demonstrates an average effort to arrange the essay logically, with efforts to structure the essay and include design elements to enhance readers' experience. The organization pattern may feel generic or uninspired. Design elements included do not distract from the message, but do not enhance the message, either.
Good

The essay demonstrates a strong effort to organize the essay in a way that enhances the message, with careful attention to the sequence of images and text. Design elements enhance the essay, though one or two elements may distract from the message. Nearly all images reflect effective principles of design and thoughtful composition.
Excellent

The essay is effectively organized, with a compelling sequence of images and text to lead readers through the story. Design elements enhance viewers' experience, with no unnecessary elements that distract from the purpose of the essay. The essay demonstrates effective principles of design. Individual photos are thoughtfully composed, with appropriate variety in angles and focal point to add interest to the essay. The essay is visually memorable and effortless to read.
Development

No Credit

The essay shows little to no visible effort to include visual and textual evidence to develop the focus. The essay offers too few (or too many) photos to convey the intended focus, and too little (or too much) text is offered to frame readers' understanding of the significance of the images. It's unclear what the images and text offer the story/theme.
Below Expectation

The essay demonstrates limited effort to include visual and textual evidence to develop the essay's focus. The essay demonstrates limited effort to include some photos and text, but still falls short of meeting the minimum requirements of the assignment.
Fair

The essay demonstrates an average effort to include visual and textual evidence to develop the essay's focus. The essay meets the minimum requirements of the assignment, including just enough photos and text to accomplish the intended purpose.
Good

The essay demonstrates a strong effort to offer sufficient visual and textual evidence to develop the essay. The essay offers attention to key people, settings, events, and ideas, with perhaps only one or two areas that could be further discussed/shown/conveyed. Images and text work together in a balanced manner to achieve the intended purpose, with perhaps only one or two places that could use additional images or text.
Excellent

Sufficient visual and textual evidence is offered to develop the story, with exceptional attention to the complexity of the topic. The essay does an exceptional job of conveying key people, settings, events, and ideas, missing no opportunities to further develop key threads. Each photo offers something essential to the collection of images taken as a whole. Images and text work together seamlessly to achieve essay's purpose, with no places that could benefit from additional images/text.
Clarity

No Credit

Photos and text are mostly missing or unclear. The essay contains many images that are poor quality or otherwise difficult to view, and the prose contains numerous errors and/or typos that impede the message.
Below Expectation

Some photos and text may be missing, distorted, or unclear. Scattered errors and/or typos impede the message.
Fair

The essay contains mostly high-quality images and error-free text, though there may be a few errors/typos or poor-quality images that distract from the message.
Good

The essay demonstrates careful attention to the quality of images, with only one or two minor issues with image quality/distortion. The text is carefully written, specific, and accurate, with only one or two minor errors or typos.
Excellent

All photos are high-quality and free from distortion or unintended blurriness/pixelation. Text is clear, precise, and free from unintentional errors or typos.
Process/Reflection/Supporting Docs

No Credit

Process paper is missing or does not meet the minimum requirements.
Below Expectation

Process paper is included and shows a limited effort to meet the requirements. Some information may be missing or incomplete.
Fair

Process paper is included and shows a basic effort to meet the requirements.
Good

Process paper is included and clearly meets all requirements. The paper shows careful engagement with the assignment and responsible effort to include all permissions. The paper may include one or two noticeable errors/omissions.
Excellent

The process paper thoughtfully describes, in sufficient detail, the process that went into the finished essay, including the topic choice, image creation/selection, design elements, and overall confidence about the finished product. Proof of informed consent is provided from any persons photographed in the essay. The process paper reflects careful attention to the assignment and thoughtful reflection, with no noticeable errors or omissions.




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