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iRubric: Marketing Execution Evaluation rubric

iRubric: Marketing Execution Evaluation rubric


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Marketing Execution Evaluation 
Website project
Purpose:  Evaluate another company’s marketing execution by taking the marketer and/or customer point of view, thinking critically and using concepts taught in class.
Rubric Code: AXCC33W
Ready to use
Private Rubric
Subject: Business  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Marketing Execuation Evaluation
  Outstanding

100 pts

Very Good

88 pts

Good

80 pts

Acceptable

75 pts

Minimally Passing Work

65 pts

Business Communication
Construction of Point of View
10 %

Outstanding

Meets or exceeds the highest expectations for the course. Provides well-organized structure, excellent, engaging writing and clear articulation of themes.
Very Good

Superior work in most areas. Reasonably well-organized and structured; writing is clear and articulate, but not necessarily engaging.
Good

More than acceptable, but falls short of solid work. Structure is somewhat random and lacks cohesion.
Acceptable

Work meets most of the basic standards in several areas. Structure is deficient and communication is difficult, but not impossible, to follow.
Minimally Passing Work

Work just over the threshold of acceptability. No sense of theme or discernible structure; writing style is completely random and impossible to follow.
Asset Selection
5 %

Outstanding

Marketing Asset selection is actually a marketing asset, is present & clear. Student does not "over-explain" the asset or use the exhibit in a way that is more than simply a presentation of the asset.
Very Good

Marketing Asset selection is not technically a marketing asset; is present & clear. Student does not "over-explain" the asset or use the exhibit in a way that is more than simply a presentation of the asset.
Good

Marketing Asset selection is not technically a a marketing asset, is present, but not clear. Student uses exhibit in a way that over-explains the asset or use the exhibit in a way that is more than simply a presentation of the asset.
Acceptable

Exhibit page is present, but Marketing Asset selection is not technically a a marketing asset, is not presented accurately and not clear. Student uses exhibit in a way that is clearly outside of the purpose outlined in the assignment description.
Minimally Passing Work

No Exhibit page
Grammar, Spelling & Punctuation
5 %

Outstanding

No grammatical, spelling or punctuation errors; student uses transition words and other communication strategies to express ideas; written communication is clear & accurate.
Very Good

One or two grammatical, spelling or punctuation errors; student uses some, but ideally should have used more transition words to link ideas; some errors in sentence structure, but written communication is still understandable and does not obscure comprehension.
Good

Multiple errors in grammar, spelling or punctuation; fundamental errors that obscure comprehensibility of the communication. Minimal use of transition words to link ideas.
Acceptable

Multiple fundamental errors. No use of transition words to link ideas. Little effort, but still comprehensible.
Minimally Passing Work

Many grammar, spelling & punctuation errors; no transition words; little effort rendering communication incomprehensible.
Timeliness
10 %

Outstanding

Submitted on time.
Very Good

Submitted < 1 hour late.
Good

Submitted a day late.
Acceptable

Submitted 2-3 days late.
Minimally Passing Work

Submitted more than three days late.
Approach
Specificity
20 %

Outstanding

Specific examples are explained and well developed and detailed; no factual errors.
Very Good

Topic is well-developed with sufficient detail to support ideas; little or no factual errors.
Good

Topic is presented with some details, but lacks development.
Acceptable

Topic is presented with one or two specifics.
Minimally Passing Work

Topic is presented with little to no detail.
Use concepts taught in class
25 %

Outstanding

Topic is well developed and detailed; no factual errors; topic's pertinence to a wide variety of course material and themes is clearly articulated.
Very Good

Topic is well developed and detailed; no factual errors; topic's pertinence to a few marketing principles or theories is clearly articulated.
Good

Topic is somewhat developed and detailed; no factual errors; topic's pertinence to a one or two marketing principles or theories is clearly articulated.
Acceptable

Mentions one relevant marketing concept taught in class.
Minimally Passing Work

Serious omissions of even the most basic marketing theory.
Use of rationale to support
25 %

Outstanding

Meets or exceeds the highest expectations for the course. Adapts and applies a deep understanding of multiple marketing theories explained in a succinct way.
Very Good

Superior work in most areas. Reasonably well-developed and succinct use of rationale, but a deep understanding of marketing principles or and concepts is not always obvious.
Good

More than acceptable, but falls short of solid work. Somewhat developed, but not succinct use of rationale; an understanding of marketing principles and concepts is articulated.
Acceptable

Work meets most of the basic standards in several areas. Rationale is underdeveloped and difficult, but not impossible, to follow. A basic understanding of at least one marketing concept is articulated.
Minimally Passing Work

No relevant rationale, or no rationale at all. A basic understanding of at least one marketing concept is present.






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